Sage combines ancient wisdom and modern evidence with a living understanding of your biology, health, lifestyle, and changing context to identify the right food, at the right dose, in the right moment. As individual needs aggregate, they become a new demand signal that helps shape what gets stocked, grown, and made.
Consumer wellbeing, the market signal that finally drives the food industry.
Poor health affects millions, much of it is preventable, and the cost reaches every part of daily life.
Only 6.8% of U.S. adults met all five optimal criteria in a national study. Nearly everyone falls outside that category.
Only 6.8% of U.S. adults met all five optimal criteria in a nationally representative study using 2017–2018 data. That leaves approximately 93% outside the optimal category.
Poor eating patterns and physical inactivity contribute to rising rates of conditions such as obesity, type 2 diabetes, and heart disease, underscoring the need for nutrition guidance that fits each person’s needs and daily life.
The 2015–2020 Dietary Guidelines reported this historical estimate. Many of these conditions were associated with poor diet and physical inactivity; the figure does not measure disease caused by nutrition alone.
Dietary Guidelines for Americans 2015–2020 ↗
Globally, 70% of new type 2 diabetes cases were estimated to be attributable to poor diet, representing 14.1 million cases. Published in Nature Medicine in 2023, this modeling study used 2018 data.
Nutrition-related chronic disease costs working-age Americans an estimated $1.6 trillion a year. People pay with their money, their time, and their ability to participate fully in life.
An analysis of nutrition-related chronic diseases among working-age Americans estimated $16 trillion in costs over 2011–2020, including healthcare, lost productivity, and lost wages. The annual figure is an average for that period, not a current out-of-pocket spending estimate.
Statistics retain their original populations and dates.
Consumer demand, nutrition research, and connected health are creating an opportunity to make personalized food guidance accessible.
The global wellness economy reached $6.8 trillion in 2024 and is projected to reach $9.8 trillion by 2029. People are spending on products, services, and tools to improve their health. The opportunity is to turn that willingness to invest into personalized food guidance that helps them understand what works for their body and see how their investment translates into progress over time.
The global wellness economy reached $6.8 trillion in 2024, growing 7.9% year over year, and is projected to reach $9.8 trillion by 2029.
The food-as-medicine market is projected to grow from $254 billion to $401 billion by 2031. As investment grows, so does the need to understand which foods can help each person and how to make those choices part of daily life. The opportunity is to translate evidence and individual health data into a personalized food prescription: the right food, at the right dose, at the right time.
The broadly defined food-as-medicine market is projected to grow from $254.15 billion in 2026 to $400.81 billion by 2031, a 9.5% compound annual growth rate. It includes functional foods, medical foods, nutraceuticals, personalized nutrition, and therapeutic food products.
Medical education is moving with it. In March 2026, HHS announced voluntary commitments from 53 medical schools to provide 40 hours of nutrition education or an equivalent competency, beginning that fall.
Together, these developments point to growing recognition of nutrition’s role in care, creating an opportunity to translate that recognition into personalized, everyday food guidance.
One in eight U.S. adults reports using a GLP-1 medication. These treatments change appetite, digestion, and food intake, creating a need for personalized guidance on what to eat and how much to support the body during and after treatment.
KFF reported that 12% of U.S. adults were currently using a GLP-1 medication in March 2026, double the share in May 2024. A 2025 clinical advisory emphasizes personalized nutrition during treatment to help manage digestive side effects, prevent inadequate nutrient intake, and support muscle preservation alongside strength training.
Nearly 60% of U.S. adults own a wearable or connected health device. As tracking sleep, activity, glucose, and other health signals becomes part of everyday life, the data needed to deliver personalized nutrition guidance at scale becomes more readily available.
Rock Health’s 2025 survey found that 57% of U.S. adults owned a wearable or connected health device, including watches, rings, continuous glucose monitors, connected scales, and blood-pressure monitors. Wearable ownership alone rose from 13% in 2015 to 46% in 2025. These are distinct measures.
The global wearable technology market is projected to grow from $103.1 billion in 2026 to $229.9 billion by 2033.
Spotify knows your taste. Netflix curates your night. Amazon predicts what you’ll buy next. Food is the last daily domain that’s still one-size-fits-all.
In 2022, NIH announced $170 million over five years to study individual responses to food, signaling recognition that generalized guidance alone cannot meet everyone’s needs. The next step is translating that understanding into everyday food decisions tailored to the person. Every body is unique, and nutrition guidance needs to reflect that.
The initiative connects nutrition research with genomics, health records, and daily life experiences, and is developing algorithms for personalized recommendations.
People are already wearing biosensors, uploading lab results, and asking apps what to eat.
The next step is a decision people can act on, personalized to them.
Statistics retain their original populations and dates. Market values are third-party estimates or forecasts, not Sage’s addressable market. Device ownership does not establish clinical accuracy or sufficient data for any particular recommendation.
Access to dietitians is limited, and doctors may lack the time or specialized nutrition training to provide ongoing guidance. The food environment too often works against good choices. Many technologies capture pieces of a person without connecting the whole and turn data into charts rather than actions. People are left to make sense of disconnected insights and advice, decide what to eat, and make it happen as their bodies and lives change.
People don’t fail at nutrition because they don’t care, they fail because the system demands too much thinking, too much time, and too much expertise, every single day.
Dietitians and doctors are traditional sources of nutrition guidance. Doctors often lack the time or specialized nutrition training to provide wholistic recommendations. Dietitians’ support reaches only a fraction of people and a fraction of everyday food decisions. That guidance needs to extend beyond scheduled sessions into the moments when choices happen: in the grocery aisle, while ordering, or when preparing a meal.
Registered dietitians relative to U.S. residents. Expertise needs to reach the decisions between appointments.
114,107 registrants in September 2026 compared with approximately 341.8M residents in July 2025. Illustrative ratio, not appointment availability. Self-pay consultations can cost $150+, while insurance-covered care can cost far less.
Medical schools historically devoted well under 1% of lecture hours to nutrition, a gap that’s beginning to close.
An older estimate cited by the American Medical Association found 19.6 hours of nutrition education across four years of medical school, less than 1% of estimated lecture hours. Training is beginning to change. The historical gap helps explain why practical food guidance has often been difficult to find in routine care.
The food people actually encounter, and the businesses that sell it, are not built around individual health.
Ultra-processed foods make up 53% of calories U.S. adults eat, and 62% for children and teens.
In 2021–2023, ultra-processed foods provided 53% of the calories U.S. adults consumed. For children and teenagers, the figure was 62%. People need guidance that works in the food environment they actually encounter, with options they can afford, find, and enjoy.
70% of the products stocked in major U.S. grocery stores are ultra-processed. Category placement, promotions, and assortment are optimized for sales per square foot and margin, not for what best serves each shopper’s body.
Researchers at Northeastern University analyzed over 50,000 products across Target, Whole Foods, and Walmart and found that ultra-processed items make up roughly 70% of what’s stocked. Health isn’t typically the mission a store is run against; assortment and shelf placement follow sales and margin.
Today’s apps track and inform. The friction between insight, decision and action remains.
| Feature | MyFitnessPal[16] | Cronometer[17, 18] | ZOE[19] | Levels[20] | |
|---|---|---|---|---|---|
| Nutrient & habit tracking | ✓ | ✓ | ~ | ✓ | ✓ |
| Personalized recommendations | ~ | ✓ | ✓ | ✓ | ✓ |
| Whole-person profile (labs, symptoms, cycle, recovery, environment) | – | – | – | – | ✓ |
| Turns insight into everyday food action | ~ | – | – | – | ✓ |
| Aggregated demand signal for grocers & producers | – | – | – | – | ✓ |
Existing products show momentum, but two gaps remain:
Your body doesn’t work in silos. Your nutrition guidance shouldn’t, either. Biomarkers, goals, and activity each tell part of the story. What you need also depends on your sleep, stress, hormones, environment, and daily life. Guidance needs to connect those factors and evolve with you.
Healthcare lives in appointments, portals, and reports. Life happens in kitchens, grocery aisles, and daily routines. Even useful insights can leave people with too much to figure out: what to buy, how to prepare it, and how to fit it into everyday life. Guidance needs to reach beyond charts and reports into grocery aisles, menus, and kitchens, making the next decision clear and easy to carry out.
Sage connects understanding to action.
Sage is being built to close both gaps in one connected system. A comprehensive, evolving picture of you informs what to eat, how much, and when. Those recommendations become meals you can prepare, groceries you can order, and dining choices you can make. Your body’s response feeds back into the system, refining what comes next.
Statistics retain their original populations and dates.
Technology comparison reflects public information reviewed in September 2026. “–” means a capability was not documented in the reviewed sources, not proof that it is unavailable. Sage’s capabilities describe the product being built.
Sage product reference: Sage_Philosophy_v9 (1).pdf, supplied by the founder.
The right food, at the right dose, in the right moment, for your body.
Sage brings together ancient wisdom and modern scientific evidence with your biology, daily context, and health goals to understand what your body needs and translate that understanding into everyday food decisions.
One shared intelligence layer connects consumers, grocers, and producers, making personalized guidance easier to act on and helping the food system respond to real human needs.
Consumer wellbeing becomes the market signal the food system runs on.
Your biology, sleep, stress, activity, hormonal patterns, and environment form an evolving picture of your needs. Your preferences, budget, behavior, and access shape the recommendations.
Specific guidance on what to eat, how much, and when becomes a meal, grocery order, or dining choice, with a clear explanation of why it fits your needs and how to prepare it.
Your feedback and responses help Sage learn what works for your body and refine recommendations as your needs, routines, and circumstances change.
Aggregated, de-identified* needs and food choices help grocers anticipate what to stock and producers plan what to grow and make, aligning supply with the people they serve.
One intelligence layer, three interfaces.
Personalized food decisions that respond to biology, goals, symptoms, behavior, environment, and what is happening right now.
Use community demand to inform stock, purchasing, fulfillment, marketing and waste prevention.
Use forward demand to inform sourcing, growing, production, and capacity planning.
The goal isn't a model that's right on average.
It's a model that's right about you.
*Individual health information remains private; industry tools receive only aggregated demand insights.
Your biology is only the beginning. Sage brings together numerous data points other nutrition systems leave unexplored, and resolves them into one living picture of you, shaping what your body needs right now.
Tap any area to see what Sage captures there, and what it's logged so far
Sage brings together traditional wisdom and modern evidence, applies both to your profile, and learns from what actually happens next.
No single source has the full picture.
Weighed together, ancient and modern evidence add up to what's right for you.
Sage adapts when guidance arrives, how it's presented, and the language it uses, to fit each person's behavior and real life. Behavioral science sets the starting point; what helps someone act shapes what comes next.
Plans ahead and wants clear targets. Reassurance and a simple routine help her follow through.
Sunday meal planning
A meal-plan card with an optional explanation
"Let's add ½ cup of cooked lentils to tomorrow's dinner to help meet your folate target as you prepare for pregnancy."
Add to dinner planEnjoys trying new meals and loses interest in repetition. A little choice keeps the next step appealing.
When she opens dinner ideas
Two recipe cards using the same portion
"Lemony lentil salad or lentil tacos? Each includes ½ cup of cooked lentils toward your preconception folate goal."
Choose tonight's recipeDecides dinner in the moment and often defaults to the easiest option after a busy day.
On her walk home, with permission
One timely prompt and a shopping shortcut
"Passing the grocer? Grab ready-cooked lentils. Add ½ cup to dinner for your preconception folate goal."
Add to shopping listOrganizes meals around her family. One dinner that works for everyone is easier to sustain.
Before the household grocery shop
A shared recipe and quantities for the family
"Lentil tacos for everyone tonight? Your portion includes ½ cup of cooked lentils toward your preconception folate goal."
Update family planPersonalize the path from knowing to doing.
Sage learns which timing, tone, and level of support help each person follow through, and adapts as life changes.
We make it easy to track your progress in a day, and over time.
Tap any capacity to see what's inside it
The plate resets. The roots don't.
Daily scores change quickly. Lasting capacity changes slowly.
Consumer wellbeing becomes the market signal the food system runs on.
Identifiable health data never travels through this loop. Only aggregated, de-identified demand signals do.
One intelligence layer connecting what people need with what the food system provides.
Understands your biology, lifestyle, and changing needs to help you choose what to eat, how much, and when. It turns guidance into meal plans, grocery orders, and dining suggestions, making action seamless from insight to table, with daily touchpoints to help you stay on track toward your weekly goals.
View prototype Share feedbackTurns aggregated, anonymized community needs into foresight on what to stock, how much to order, and when. It connects that intelligence to inventory, purchasing, fulfillment, and targeted marketing to help grocers meet demand, reduce waste, and improve profitability.
View prototype Share feedbackHelps farmers, brokers, manufacturers, and food brands anticipate what to grow, source, or make based on emerging demand. It connects planning with buyer discovery, orders, capacity management, and quality tracking so suppliers can match their supply to real needs and build stronger businesses.
View prototype Share feedbackHealth improves alone. There's no economic reason for the system to follow.
Better health decisions that become easier to make and easier to sustain.
Healthier customer demand becomes better inventory economics.
Less speculative production, stronger buyer relationships, and supply built around real demand.
Everyone benefits by acting in their own best interest.
Sage understands what your body needs and turns that intelligence into better everyday food decisions. As more people use Sage, those individual needs become a collective signal that can help shape what gets stocked, grown, and made.
Interested in building, advising, investing, or partnering with Sage?
Let’s talk.